2023 Hockey World Cup lands Tata Steel deal

Tata Steel has been named as an official partner of the men’s 2023 International Hockey Federation (FIH) World Cup, after signing a memorandum of understanding (MoU) with Hockey India.

Tata Steel Ltd. signed a Memorandum of Understanding (MoU) with Hockey India to become an official partner of the International Hockey Federation (FIH) for the Hockey Men’s World Cup, to be held in next year in Bhubaneswar and Rourkela in Odisha.

This is among the largest hockey tournaments, with the 2023 championship being the 15th edition. It will be India’s fourth time hosting the tournament, with the first in 1982 in Bombay. Subsequently, the tournament was held in 2010 in Delhi, and 2018 in Odisha. Sixteen countries are expected to participate in the championship to be held nest year.

“As a committed and long-term patron of sports in India, Tata Steel takes pride in being associated with the Hockey Men’s World Cup once again,” said Chanakya Chaudhary, vice president of corporate services at Tata Steel.

“The state of Odisha has come to be recognised as a hub of the National sport, and Tata Steel is honoured to be part of the journey. We wish the tournament all the very best and hope it would encourage more youngsters to take up this sport in the future.”

Dilip Tirkey, Hockey India president, added: “Tata Steel has made tremendous contribution in promoting Indian hockey, elevating the sport to new heights, and making this World Cup even greater. We look forward to a fruitful association.”

According to a report by GroupM ESP, the entertainment, esports and sports division of GroupM India, the size of the Indian sports industry was estimated to have surpassed ₹9,500 crore in 2021. The company in its ‘Sporting Nation in The Making’ report said that the year helped India achieve a billion-dollar scale with a 62% growth over 2020.

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